Press Releases

MrHeer

BlueCity’s He Health launches Mr. Heer, a male consumer health brand

BEIJING, Nov. 5, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT) has announced that He Health, its health service platform for men, has officially launched Mr. Heer, a new consumer health brand dedicated entirely to male personal care and sexual health products. Mr. Heer products include condoms, lubricant, and wet wipes presented in consumer-friendly, discreet packing. The products complement He Health’s service offering by providing users […]

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BlueCity Announces Changes to Board and Committee Compositions

BEIJING, Nov. 1, 2021 /PRNewswire/ — BlueCity Holdings Limited (“BlueCity” or the “Company”) (NASDAQ: BLCT), a world’s leading online LGBTQ platform, today announced the appointment of Mr. Guojie Shi as a new independent director to its board of directors (the “Board”) and a member of the Board’s compensation committee (the “Compensation Committee”), effective immediately. Ms. Rong (Ruby) Lu has recently resigned from her […]

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BlueCity celebrates World Mental Health Day and calls for greater attention to LGBTQ+ well-being

BEIJING, Oct. 11, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that provides a full suite of services to foster connections and enhance the well-being of the LGBTQ community, is calling on the world to recognize and support under-represented groups this World Mental Health Day with a feature video and various campaigns across the globe. Held annually […]

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Blued affirms commitment to privacy with TrustArc’s TRUSTe Enterprise Privacy Certification

BEIJING, Sept. 9, 2021 /PRNewswire/ — Blued, a world-leading online LGBTQ+ community platform connecting more than 60 million users across continents, has announced that the international edition of its app has received the TRUSTe Enterprise Privacy Certification from TrustArc, a leader in data privacy management and automation. This certification demonstrates compliance with major global privacy frameworks, including Europe’s GDPR, Asia-Pacific’s APEC, and California’s CCPA, with Blued […]

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Blued launches Super Idol to showcase the vibrant talent within the global LGBTQ+ community

BEIJING, Sept. 8, 2021 /PRNewswire/ — Blued, a world-leading online LGBTQ+ community platform connecting more than 60 million users across continents, is set to launch “Super Idol”, a talent competition showcasing LGBTQ+ talent this month in Asia.     “Despite the restrictions brought about by the pandemic, 2021 is shaping up to be a landmark year for the celebration of the […]

bluecity

BlueCity Announces Second Quarter 2021 Unaudited Financial Results

— 18.0% year-over-year revenue growth– — 58.1% year-over-year total paying user growth– BEIJING, Aug. 24, 2021 (GLOBE NEWSWIRE) — BlueCity Holdings Limited (“BlueCity” or the “Company”) (Nasdaq: BLCT), a leading online LGBTQ platform, today announced its unaudited financial results for the second quarter ended June 30, 2021. Second Quarter 2021 Highlights Total revenues reached RMB291.9 million […]

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Blued prohibits screenshots and recordings to protect user privacy

BEIJING, Aug. 4, 2021 /PRNewswire/ — Blued, a world-leading online LGBTQ community platform connecting over 60 million users across continents, has introduced a series of new features, including prohibiting screenshots and screen recordings, to protect user identity and privacy. Blued’s privacy protection measures include prohibiting screen captures during live streaming once the broadcasters enable the function. Blued […]

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BlueCity’s He Health launches online consultation services, accelerating its foray into digital health

BEIJING, July 27, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT) has announced that He Health, the brand’s health service platform for men, has officially launched its online consultation services with tens of doctors from China’s top hospitals available during the launch phase, marking a significant step forward in its digital health strategy. As China’s first Internet hospital platform dedicated entirely to male health, He Health focuses on […]

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BlueCity Appoints Alfred Chung-Chieh Ying as Chief Strategy Officer

BEIJING, July 15, 2021 /PRNewswire/ — BlueCity Holdings Limited (“BlueCity” or the “Company”) (NASDAQ: BLCT), a leading online LGBTQ platform, today announced the appointment of Mr. Alfred Chung-ChiehYing as the Company’s Chief Strategy Officer, effective immediately. Mr. Ying joins BlueCity’s executive leadership team to focus on BlueCity strategy, capital markets, mergers and acquisitions. Mr. Ying brings with him over 20 years of capital market experience and extensive […]

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BlueCity stays true to its mission as it celebrates 1-year IPO anniversary

The world’s first publicly-traded LGBTQ+ platform in the era of mobile internet caps off a year of major milestones BEIJING, July 8, 2021 /PRNewswire/ — BlueCity, a world-leading LGBTQ+ community platform providing a full suite of services to foster connection and enhance well-being within the community, is celebrating one year since its landmark IPO on July 8, 2020, when […]

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BlueCity’s He Health to introduce online consultation services and expand PEP delivery network

BEIJING, June, 21, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT) today announced that He Health, the brand’s health service platform for men, will introduce comprehensive online consultation services and expand its PEP (post-exposure prophylaxis) express delivery network in the second half of this year. He Health obtained an Internet hospital license in April, which gave BlueCity greater agency by allowing it to […]

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Blued launches the #liveyourpride global campaign to encourage the everyday embrace of pride

#liveyourpride overcomes the pandemic with a series of digital events enabling the community to celebrate, safely yet together BEIJING, June 11, 2021 /PRNewswire/ — Blued, a world-leading online LGBTQ community platform connecting over 60 million users across continents, has launched the global #liveyourpride campaign to celebrate Pride 2021. Kicking off with a fresh new global brand video, the campaign […]

bluecity

BlueCity Announces First Quarter 2021 Unaudited Financial Results

— 30.7% year-over-year revenue growth– — 47.8% year-over-year total paying user growth– BEIJING, June 10, 2021 (GLOBE NEWSWIRE) — BlueCity Holdings Limited (“BlueCity” or the “Company”) (Nasdaq: BLCT), a leading online LGBTQ platform, today announced its unaudited financial results for the first quarter ended March 31, 2021. First Quarter 2021 Highlights Total revenues reached RMB271.1 million […]

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BlueCity Filed Annual Report on Form 20-F for Fiscal Year 2020

BEIJING, April 29, 2021 /PRNewswire/ — BlueCity Holdings Limited (“BlueCity” or the “Company”) (Nasdaq: BLCT), a leading online LGBTQ platform, today announced that it filed its annual report on Form 20-F (the “Annual Report”) for the fiscal year ended December 31, 2020 with the U.S. Securities and Exchange Commission (the “SEC”) on April 29, 2021. The Annual Report can be accessed on the Company’s […]

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Video Launch Highlights BlueCity and UNAIDS’ Joint Campaign for Ending Discrimination

Co-production underlines the impact of prejudice on the lives of people across society and calls for equality  BEIJING, April 22, 2021 /PRNewswire/ — On April 19th, BlueCity and UNAIDS launched a jointly produced video entitled “Would You Discriminate against Me?” on major Chinese social media platforms. The video highlights their joint campaign to tackle discrimination, which kicked off March 1st with a series […]

BlueCity CEO to Speak at Leading Global Tech Conference Collision

BlueCity CEO to Speak at Leading Global Tech Conference Collision

BEIJING, April 21, 2021 /PRNewswire/ — On April 22, BlueCity Founder, Chairman and CEO Baoli Ma will appear for the first time at leading global tech conference Collision 2021, speaking about his inspiring mission to unite the LGBTQ community in China and overseas. In an interview themed “Building an app with a rainbow heart”, Ma will sit down with Martina Fuchs, Business Correspondent […]

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He Health Obtains Internet Hospital License, Presenting Big Prospects for BlueCity’s Fast-growing Health Business

BEIJING, April 20, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT) today proudly announced that He Health, the brand’s health service platform for men, has officially obtained an Internet hospital license in Mainland China, presenting great prospects for the brand’s nascent, yet fast-growing health business. The establishment of the He Health Internet Hospital means that BlueCity can now offer a more complete set of health services […]

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BlueCity Announces Fourth Quarter and Full Year 2020 Unaudited Financial Results

–Fourth Quarter Revenues of RMB278.8 million, up 24.2% year-over-year –Fourth Quarter Total Paying Users of 518 thousand, up 37.9% year-over-year –Full Year Revenues of RMB1.03 billion, up 35.9% year-over-year BEIJING, China, March 23, 2021 (GLOBE NEWSWIRE) — BlueCity Holdings Limited (“BlueCity” or the “Company”) (Nasdaq: BLCT), a leading online LGBTQ platform, today announced its unaudited […]

BlueCity CEO Recognized on INvolve

BlueCity CEO Recognized on INvolve OUTstanding 100 LGBT+ Executives List

Beijing, January 19, 2021 – Baoli Ma, founder, chairman and chief executive officer of BlueCity, a world-leading LGBTQ community platform providing a full suite of services to foster connections and enhance the well-being of the LGBTQ community, has become the first person from the Chinese mainland recognized on the ‘OUTstanding 100 LGBT+ Executives List’ from INvolve, a global […]

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Blued introduces photo verification feature and simplified interface for users in Latin America

New features will bring an even safer and more efficient user experience BEIJING, Nov. 12, 2020 (GLOBE NEWSWIRE) — BlueCity, a world-leading LGBTQ community platform providing a full suite of services to foster connections and enhance the well-being of the LGBT community, has introduced a major update to its Blued mobile app in Latin America […]