To inspire each and every one to live to the utmost with love and courage

Public welfare and sustainable development lie at the heart of BlueCity. From one person running an individual site in Qinhuangdao to nearly 800 employees powering platforms that serve more than tens of millions of users worldwide, BlueCity seeks to inspire each and every one to live to the utmost with love and courage.

In cooperation with major NGOs and governmental entities related to public health in China and globally, we have regularly organized and sponsored social events to fulfill our corporate social responsibilities and promote HIV prevention and advocate for LGBTQ equality.

Our 2020 ESG report offered a comprehensive look into the company’s ESG ( (Environmental, Social, and Governance) philosophy and efforts across wide-ranging areas, among them diversity, pandemic response, HIV prevention, user privacy and the environment.

“Driven by our mission to propel positive change in the lives of our users and across societies, BlueCity has bolstered our ESG commitments over the years,” says Mr. Baoli Ma, founder, chairman and CEO of BlueCity. “We believe in the power of stakeholder capitalism to disrupt the status quo, and will leverage our unique role as a global LGBTQ platform to help forge a safer and more inclusive future in which we all thrive.”