Founder Story

Mr. Baoli Ma is the founder, chairman and the chief executive officer of BlueCity.

Ma has been selected as one of the “Top Global Thinkers” by the Foreign Policy magazine in 2017. He was also named among Business Insider’s 100 People Transforming Business in Asia in 2020.

In January 2021, he became the first person from the Chinese mainland to be recognized on the ‘OUTstanding 100 LGBT+ Executives List’ by INvolve, a global network and consultancy championing diversity and inclusion in business.

The journey of the company started in Qinhuangdao, a coastal city in northern China and it was also why “blue”, the color of the sea, is in the name of the company. It was 2000 when Ma, then a closeted policeman by the alias “Geng Le”, founded one of China’s first LGBTQ online forums,, the predecessor of the corporation.

Homosexuality was removed from an official list of mental illness in China the next year.

Mr. Baoli Ma
Mr. Baoli Ma

After secretly moderating every night for six years, “Geng Le” was joined by a few devoted volunteers in 2006, and they put their hearts and souls into promoting social awareness and connectivity among the LGBTQ community.

Baoli Ma then resigned from his policeman position in 2011 and fully devoted himself to social awareness activities for the LGBTQ population. BlueCity was officially founded in the same year, with the launch of our mobile app Blued the year after. It then launched the international edition of Blued in 2015 and now it claims more than 60 million registered users worldwide.

On July 8, 2020, the business debuted on Nasdaq, becoming the world’s LGBTQ-focused company to be listed in the era of mobile internet. From a one-man operation that started more than 20 years ago, the company has evolved into a global platform connecting more than 80 million LGBTQ users across continents.

“We provide our users with full-lifecycle services. We firmly believe that everyone is equally entitled to high-quality, tailored, friendly and discrimination-free commercial services.”

“We are more than just a commercial enterprise. Our commercial operation is the gateway and a gentle force that propels social progress by eliminating discrimination.”

“We aspire to tell the world our stories—this is an organization dedicated to the LGBTQ community built hand-in-hand by both heterosexual and LGBTQ members, with users across the world of different skin colors and ethnicities who live around us with the same love, sense of equality and yearning for a better life.”

Ma Baoli, founder, chairman & CEO, BlueCity