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Blued pledges to strengthen online safety on World Consumer Rights Day

BEIJING, March 15, 2022 — Blued, a world-leading online LGBTQ+ community platform connecting over 70 million users across continents, is reiterating its commitment to ensuring the safety of its users this World Consumer Rights Day with a series of in-app features and operational efforts. By investing in cutting-edge technologies such as AI, Blued is ramping up its efforts in user privacy protection, anti-fraud, and user reporting, to ensure that its platform remains a safe and respectful environment.

“At Blued, our number one objective is to ensure the safety of all of our users,” said Liang Zhao, Chief Risk Officer at BlueCity, Blued’s parent company. “That’s why we are continuously exploring mechanisms and integrating features that help keep Blued safe and enjoyable for everyone.”

Protecting user privacy is central to Blued’s mission. It prohibits users from taking a screenshot or recording a video while using the app. Users can choose to send ephemeral photos that disappear within seconds of being viewed, and they can also set their photo albums to private. Paid users have the option of replacing the Blued app icon with another image, as well as hiding their exact location in the “explore” page.

To crack down on fraudulent accounts, Blued has formed a dedicated anti-fraud team that covers security, risk control, and technical AI identification. It developed a proprietary AI identification technology in 2021 that notifies users when there is a potential risk of fraud, while it sends in-app warnings when sensitive words are detected in private chats. Blued also carries out regular online safety campaigns to raise awareness on the issue.

Blued has also improved its reporting mechanism by leveraging the latest in AI risk control and manual auditing. Users can report problematic behavior in the app’s dedicated channel, which is then picked up by the 24/7 report handling team. This is to ensure that any issues are tackled with speed, so that users can enjoy the Blued experience.

With all the continuous effort to protect privacy and enhance user experience, Blued’s user satisfaction rate has reached 93% in 2020, up 10.6 percentage points year-on-year, while its user complaint resolution rate has reached 97.4%, up 7.4 percentage points year-on-year.

About Blued
The mobile app Blued is a location-based social networking service that allows the LGBTQ community to conveniently and safely connect with each other and express themselves, integrating livestreaming services with customizable social news feeds, video and voice calls, as well as access to professional health-related services in selected markets. Blued, the central hub for world-leading LGBTQ platform BlueCity (NASDAQ: BLCT), is available in 13 languages and has connected more than 70 million registered users in about 170 counties. It is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam in terms of MAUs in 2020.

Mr. Baoli Ma

BlueCity CEO Baoli Ma Named in the Debut Edition of the Gaingels 100

BEIJING, March. 7, 2022 – Baoli Ma, the founder, chairman, and CEO of BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that provides a full suite of services aimed at fostering connection and enhancing the well-being of its global community, has been named in the premiere edition of the Gaingels 100, an inspiring collection of LGBTQIA+ entrepreneurs from around the world. He is the only mainland Chinese entrepreneur to be selected by Gaingels, a leading venture investment syndicate in service of the LGBTQIA+ community and its allies.

“I am deeply honored to receive this recognition from Gaingels and to be included among incredible luminaries that have committed their lives to creating a more inclusive world,” said Ma. “Together, we are telling the world our stories and helping shatter discrimination through the language of love, empathy, and kindness. While there is still work to be done, I am proud to stand with my fellow honorees and help bring about a better world for all.”

BlueCity CEO Baoli Ma Named in the Debut Edition of the Gaingels 100

The collection includes founding stories, candid anecdotes, and accounts of successes and failures, as well as advice for future LGBTQIA+ entrepreneurs who are out and proud while trying to build businesses, win investors, attract talent, and become world-class leaders.

In 2000, Ma, using the pseudonym “Geng Le”, first created Danlan.org, one of the country’s first online forums for the gay community and the predecessor of BlueCity. Today, Blued, BlueCity’s major mobile app, has grown into one of the world’s most popular and influential LGBTQ social networks, connecting more than 70 million users across 170 countries and in 13 languages. Meanwhile, BlueCity provides a riche swathe of critical health services, encompassing HIV prevention and awareness, medical consultation, mental health support, and more.

In 2020, BlueCity debuted on Nasdaq, becoming the world’s first LGBTQ-focused company to be listed in the era of mobile internet. Ma has also been named in Foreign Policy magazine’s Top Global Thinkers list in 2017, Business Insider’s 100 People Transforming Business in Asia list in 2020, and INvolve’s OUTstanding 100 LGBT+ Executives list in January 2021 as the first mainland Chinese to receive the honor.

The Gaingels 100 includes many inspiring stories and firsts, including those of:

  • George Arison, co-founder and CEO of Shift, the first openly gay American founder and CEO to take a company public.
  • Dr. Jerrica Kirkley, co-founder and CMO of Plume, the first digital healthcare company dedicated to the transgender community.
  • Kyle Robertson, co-founder and CEO of Cerebral, a fast-growing telemedicine unicorn startup company focused on mental health.
  • Peter Arvai, founder of Prezi, the first openly gay CEO in Central and Eastern Europe.
  • Tia Lyles-Williams, founder and CEO of LucasPye BIO, the first African-American queer woman to found and lead a large-scale biotechnology and biopharmaceutical manufacturing company.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the global LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 70 million registered users in about 170 countries and regions. According to Frost and Sullivan, it is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam by MAUs in 2020.

Get Flash(y) for the Holidays: Blued’s New Seasonal Feature Bridges Online-Offline Social Gatherings

BEIJING, Dec. 17, 2021 — Blued, a world-leading one-stop mobile destination connecting more than 60 million LGBTQ people worldwide, is launching ‘Flash’, a new event-based feature that enables users to connect in-person by opening their offline and online activities to fellow members of the community. Already released in South Korea and Vietnam, the feature will be available in more markets in the coming festive seasons.

Flash allows Blued users to raise awareness of their own special events and invite other users from their region to participate. Users can share wide-ranging activities, be it a weekend hike, a drink, an after-work gym session or even a job posting for an LGBTQ-friendly business. Users can also post online events, such as their livestreaming session preview or themed group chat invitation in Blued’s Voice Chat Room or other platforms.

For users who are simply looking to attend events, they can browse the listings in their region and directly request to join events. Approved users will be added to a group chat by the event host to enable smooth communications before, during and after the event. The temporary feature will be rolled out ahead of holidays and celebratory events to enable users to maximize social interaction during festive seasons.

 

Users can browse the event listings in their region and directly request to join events. Approved users will be added to a group chat by the event host. (Mock product image, not real listing.)

 

“Blued is on a constant mission to enhance the user experience, and Flash represents a significant step forward in community-building and engagement,” said Liam Lu, Head of Blued International. “By bridging the online and offline worlds in a novel way, our users have more ways to connect than ever, enriching their daily lives and fostering social ties. We believe that features such as Flash play a vital role in enhancing well-being within the global LGBTQ community, and is part of our evolution from an app into a truly comprehensive, service-driven platform.”

Blued ideated Flash in early 2020 when regions around the world began to enter different stages of the pandemic. While some areas remained in lockdown, others were returning to normality. As such, communities in the latter regions sought to reconnect in-person. Blued responded accordingly by launching Flash first in Japan ahead of PRIDE month this year, before launching it in South Korea and Vietnam on Dec. 16.

To abide by pandemic control and prevention efforts around the world, Flash users must comply with their local regulations regarding group size and other safety factors. Event hosts must also inform participants of COVID-19 safety precautions and measures. Events and users that fail to comply with these rules will not be approved.

Besides Flash, Blued has also launched other features since the COVID-19 outbreak that are aimed at enhancing connection between users. This includes Quick Chat, a live video speed dating feature, and Voice Chat Room, a vocal message feature that enables audio communications between multiple users based on their background and interests.

 

About BLUED

Blued is a world-leading one-stop mobile destination for the global LGBTQ community. More than a dating app, it integrates location-based networking services with live streaming, customizable social news feeds, video and voice calls, as well as access to professional health-related services in selected markets. Blued, the central hub for world-leading LGBTQ platform BlueCity (NASDAQ: BLCT), is available in 13 languages and has connected more than 60 million registered users in about 170 counties. It is now the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam.

Media Contact:
Vincent Tang
tangyue@bluecity.com

BlueCity’s 2020 ESG Report Highlights Its Unique LGBTQ-Driven Corporate Citizenship

  • New report offers comprehensive look at LGBTQ platform’s environmental, social and governance philosophy and efforts across wide-ranging areas
  • Among BlueCity’s noteworthy accomplishments in 2020 was its efforts to combat COVID-19 and HIV in countries around the world
  • In 2020, BlueCity improved diversity in its workplace and user satisfaction for its Blued app, and reduced its carbon footprint

 

BEIJING, Dec. 8, 2021 – BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that provides a comprehensive suite of services aimed at fostering connection and enhancing the well-being of its global community, today released its 2020 ESG report.

The new report offers a comprehensive look into the company’s ESG philosophy and efforts across wide-ranging areas, among them diversity, pandemic response, HIV prevention, user privacy and the environment.

“Driven by our mission to propel positive change in the lives of our users and across societies, BlueCity has bolstered our ESG commitments over the years,” says Mr. Baoli Ma, founder, chairman and CEO of BlueCity. “We believe in the power of stakeholder capitalism to disrupt the status quo, and will leverage our unique role as a global LGBTQ platform to help forge a safer and more inclusive future in which we all thrive.”

Highlights from the Report:

 

On Diversity

From sponsoring the movie Made on the Rooftop, which closed the Seoul Pride Film Festival in 2000, to the #liveyourpride campaign during the Pride month to cheer up the community during the pandemic, BlueCity has been striving to build a more inclusive and equal society for all.

Meanwhile, as a corporate leader and actor in the LGBTQ space, BlueCity is committed to ensuring that its workplace is as inclusive as its diverse user base. BlueCity’s Board of Directors boasted a female-male ratio of 2:3 at the end of 2020, while the proportion of female employees increased by 6 percentage points year-on-year to reach 24% of the global workforce. In January 2021, Chairman and CEO Ma became the first mainland Chinese executive to be recognized on the global inclusion network Involve’s OUTstanding 100 LGBT+ Executives List.

On COVID-19

As a responsible corporate citizen, BlueCity seeks to help in the countries in which it operates. When the COVID-19 pandemic broke out, it immediately explored new ways to fortify bonds and connect users in an unprecedented era of social distancing. Its social networking app Blued, which already had a livestream function, introduced a Quick Chat feature that enabled users to participate in live video speed dating, while the new Voice Chat Room allowed those who preferred voice messages to keep connected. Moreover, in Mexico, the digital #StayHomeWithBlued campaign was run from April-May 2020 to raise awareness of pandemic prevention, with 26 influencers joining in. The campaign attracted nearly 4,000 user posts.

For its virtual #StayProud Pride celebration that year, Blued teamed up with entertainer and LGBTQ icon Todrick Hall for a special livestream, which also brought together influencers and users from around the world. All proceeds went to the Los Angeles LGBT Center’s Pride Pantry, which provides groceries to the city’s most at-risk LGBTQ residents.

In response to the pandemic, BlueCity also partnered with non-profit organizations in Brazil, China, India, Japan, Philippines, South Korea and Vietnam to donate much-needed medical supplies and conduct training via Blued’s livestream feature. In South Korea, it also provided more than 13,000 medical sterilization products to over 110 offline LGBTQ spaces and co-sponsored the Seoul x COVID-19 Sexual Minority Emergency Response Headquarters initiative.

On HIV Prevention

One of BlueCity’s biggest focuses is HIV prevention. In addition to supporting local community efforts, Blued is also expanding access to HIV services with its digital prevention feature. It has onboarded 163 NGOs by the end of 2020, enabling users to seamlessly access critical services. Moreover, Blued has provided 3,654 consultations and testing services via its online health platform, totaling 10,647 service hours. Blued has also used design to raise awareness with 89 unique app launch images conveying HIV prevention messages, displayed a total of 250 million times.

On User Privacy & Experience

BlueCity takes user privacy and experience extremely seriously. To ensure a safe space for all, Blued has introduced a series of new features geared at protecting user identity. This includes prohibiting screenshots and screen recordings during livestreaming and video calls. Meanwhile, its user satisfaction rate has reached 93%, up 10.6 percentage points year-on-year, while its user complaint resolution rate has reached 97.4%, up 7.4 percentage points year-on-year.

On Environmental Protection

In 2021, BlueCity submitted its environmental disclosure questionnaire to the non-profit Carbon Disclosure Project (CDP), disclosing key data and performance metrics recommended by the Task Force on Climate-Related Financial Disclosures. Moreover, the company has also implemented a paperless office, reducing carbon emissions by an estimated 0.6 tons.

For more information, please refer to the complete 2020 BlueCity ESG report here.

 

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the global LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 60 million registered users in about 170 countries and regions. According to Frost and Sullivan 2020, it is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam by MAUs.

Blued Expands Access to HIV Services with Innovative Digital Prevention Feature

BEIJING, Nov. 30, 2021 — BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that fosters connection and well-being, is integrating HIV prevention organizations into the international edition of its social networking app, Blued, as part of a landmark new feature ahead of World AIDS Day (Dec. 1, 2021).

Set to be officially launched by the end of the year, Blued’s digital HIV prevention feature will be amplified with BlueCity’s #BePositive campaign in several markets around the world. The launch will be followed by a joint report with UNAIDS on digitally-enabled HIV prevention in China.

“BlueCity has channeled significant efforts into building up our HIV awareness and prevention capabilities,” said Baoli Ma, founder, chairman and CEO of BlueCity. “By educating our global community, we hope to empower them with the knowledge and resources necessary to protect themselves and their loved ones. These initiatives have the power to change—and even save—lives.”

BlueCity pioneered the concept of digitally-enabled HIV prevention in 2008, by integrating online and offline resources to streamline access to HIV testing, counseling and treatment. Earlier this year, BlueCity began inviting organizations to register on Blued and provide critical HIV-related services to the app’s 6+ million monthly active users in 170 countries and regions around the world.

Organizations that are verified by Blued will receive in-app and social media support to provide their services within their region, boosting their visibility as well as awareness of preventative action. Users can directly contact these organizations to receive counseling, book appointments for HIV testing, access to PrEP and PEP and home kit deliveries, and more. Moreover, Blued will co-host HIV awareness sessions with these organizations via the app’s livestream feature. Interested organizations are welcome to apply to participate by filling out the form here.

In China, Blued has amassed a network comprising nearly 7,000 testing locations across the country. Blued users can easily find the resources in the app, and even make appointments directly with testing centers in over 30 Chinese cities, providing them with discrete, stress-free services during times of concern for their health.

To amplify this initiative, Blued will launch a dedicated campaign with the hashtag #BePositive on its app and social media platforms in South Korea, Japan, Vietnam, India, the Philippines, Brazil and Mexico, to promote protected sex and regular HIV testing. Already, Blued has partnered with local governments and health institutions in markets, such as Brazil, India, Indonesia, Japan, Mexico, South Korea, Thailand and Vietnam to facilitate HIV testing, prevention and education. Providing direct access to health services represents the next chapter in Blued’s commitment to tackle HIV/AIDS.

In China, BlueCity will release a joint report with UNAIDS on digitally enabled HIV intervention. 2021 also marks the 9th consecutive year of An AIDS-Free Generation, a program spearheaded by BlueCity and the China Foundation for the Prevention of STD/AIDS (CFPSA), which provides support to HIV prevention initiatives in local communities. One such example is the Danlan Public Interest Fund, which received a grant from BlueCity in August 2019 to strengthen HIV prevention efforts among China’s youth and vulnerable populations.

BlueCity has long worked with partners across government, academia and industry to conduct research on HIV. Since 2016, BlueCity has co-published 22 research papers in renowned academic journals, including the Lancet Infectious Diseases. They seek to provide evidence-based suggestions for the implementation of HIV prevention initiatives around the world.

 

1. Verified organizations will receive a blue star on the top right corner of their profile photo and appear on Blued’s “Explore” page; 2. LoveYourSelf, seen here on Blued, is an NGO that provides HIV-related services in the Philippines; 3. Users can contact the HIV prevention resources listed directly via Blued.

 

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the global LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 60 million registered users in about 170 countries and regions. According to Frost and Sullivan 2020, it is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam by MAUs.

Media Contact
Vincent Tang
tangyue@bluecity.com

BlueCity Announces Third Quarter 2021 Unaudited Financial Results

BlueCity Announces Third Quarter 2021 Unaudited Financial Results

BEIJING, Nov. 26, 2021 (GLOBE NEWSWIRE) — BlueCity Holdings Limited (“BlueCity” or the “Company”) (Nasdaq: BLCT), a leading online LGBTQ platform, today announced its unaudited financial results for the third quarter ended September 30, 2021.

Third Quarter 2021 Highlights

  • Total revenues reached RMB270.0 million (US$41.9 million), a decrease of 9.3% from the same period in 2020.
  • Net loss was RMB73.8 million (US$11.5 million), compared with net loss of RMB137.8 million in the third quarter of 2020.
  • Adjusted Net Loss1 (Non-GAAP) was RMB62.2 million (US$9.7 million), compared with adjusted net income (non-GAAP) of RMB7.3 million in the third quarter of 2020.
  • Monthly active users (“MAUs”) of BlueCity’s apps2 reached 7.5 million, an increase of 19.3% from the same period in 2020.
  • Total paying users3 of BlueCity’s apps reached 776 thousand, an increase of 57.1% compared with 494 thousand in the third quarter of 2020.

Mr. Baoli Ma, BlueCity’s Founder, Chairman and Chief Executive Officer, commented: “As we continued to execute our growth strategies and enrich our product offerings while improving user experience, we made multiple stages of solid progress across our strategic priorities in the third quarter. Total MAU reached 7.5 million, up 19.3% year over year, with 57.1% increase in our paying users. Most excitingly, we continued to see strong performance for our membership services and He Health, with a 93.1% and 136.8% year over year revenue growth respectively. Furthermore, we decided to terminate the operation of LESDO, which contributed less than 1% of our total revenue in the past quarters. Going forward, we will continue to focus on growing our core businesses to serve the wellbeing of LGBTQ community. We believe we are on the right track for our next phase of growth, and we are confident the trend will continue long into the future as we further optimize our product offerings and establish more experience touchpoints for the BLCT community.”

Mr. Ma added: “ In addition to the achievements mentioned above, we are especially excited with our progress in developing He Health. In the early of this month, we officially launched our first male consumer health brand, Mr. heer, dedicated entirely to male personal care and sexual health products and services. This is a huge step forward for He Health as it complements He Health’s original services by providing users with vital items alongside online sexual health consultation, as well as HIV-related services. Looking ahead, we will continue to leverage BlueCity’s resources in exploring and understanding the multi-faceted needs of male users and our community to provide the most optimal products, services, and user experience.”

Mr. Junchen Sun, BlueCity’s acting Chief Financial Officer commented: “In the third quarter, we posted our total revenues of RMB270.0 million, down 9.3% from the same period of last year. The decrease in total revenues was due to a slow down in the domestic talent show live streaming industry. However, our relentless efforts to diversify our revenues structure powered robust growth in our membership services and He Health. The revenue contribution from our membership services increased to 13.0% in this quarter versus 6.1% from the same period last year. Looking ahead, we remain committed to our growth strategy of further developing membership services and He Health, which we believe will solidify our foundation for sustainable, long-term profitability.”

BlueCity Announces Third Quarter 2021 Unaudited Financial Results

Third Quarter 2021 Financial Results

Total Revenues

Total revenues were RMB270.0 million (US$41.9 million), representing a decrease of 9.3% year-over-year.

Live streaming services. Revenues from live streaming services reached RMB194.2 million (US$30.1 million), representing a decrease of 23.9% from the same period of 2020. The decrease was primarily due to the decrease in the average spending per paying user for live streaming services as a result of the headwinds in the talent show live streaming industry in China.

Membership services. Revenues from membership services reached RMB35.1million (US$5.4 million), representing an increase of 93.1% from the same period of 2020. The increase was primarily due to the significant increase in the number of paying users benefited from diverse membership service offerings on the Company’s apps.

Advertising services. Revenues from advertising services reached RMB13.6 million (US$2.1 million), representing an increase of 34.2% from the same period of 2020, the increase was primarily due to the Company’s enhanced efforts to attract more advertisers with diverse advertising and marketing solutions as well as improved advertising efficiency.

Merchandise sales. Revenues from merchandise sales of “He Health” reached RMB22.8 million (US$3.5 million), representing an increase of 136.8% from the same period of 2020. The increase was primarily due to the continuous expansion of the Company’s health-related services.

Others. Revenues from other services were RMB4.3 million (US$0.8 million), representing a decrease of 3.4% from RMB4.5 million in 2020. The decrease was primarily due to the decreased revenue from family planning services as the Company no longer provides these services since March 2021.

Cost and expenses

  • Cost of revenues. The cost of revenues was RMB184.9 million (US$28.7 million), representing a decrease of 8.3% year-over-year. The decrease was primarily due to the decrease of revenue-sharing costs in line with the decreased revenue from live streaming services, and the decrease of share-based compensation expenses, of which has been partially offset by the increased cost of products in connection with the growth of “He Health” merchandise sales and the increased staff cost.
  • Selling and marketing expenses. Selling and marketing expenses were RMB56.9 million (US$8.8 million), representing a decrease of 1.9% year-over-year. The decrease was mainly due to the decrease of share-based compensation expenses, of which has been partially offset by the increased advertising and promotion expenses and staff cost.
  • Technology and development expenses. Technology and development expenses were RMB66.2 million (US$10.3 million), representing an increase of 31.6% year-over-year. The increase was mainly due to the increased staff cost in technology related department and the content, server and bandwidth cost, of which has been partially offset by the decrease of share-based compensation expenses.
  • General and administration expenses. General and administrative expenses were RMB31.6 million (US$4.9 million), representing a decrease of 76.1% year-over-year. The decrease was mainly due to the decrease of share-based compensation expenses, of which has been partially offset by the increased staff cost.
  • Impairment of goodwill and intangible assets. Impairment of goodwill and intangible assets were RMB6.0 million (US$0.9 million), including RMB2.9 million of intangible assets impairment and RMB3.1 million of goodwill impairment, which was due to the termination of Lesdo related business.

Operating loss

Operating loss was RMB75.6 million (US$11.7 million), compared with a loss of RMB144.7 million in the third quarter of 2020.

Income tax benefit/(expense)

Income tax benefit were RMB1.3 million (US$0.2 million), compared with income tax expense amounted to RMB1.0 million in the third quarter of 2020.

Net loss

Net loss was RMB73.8 million (US$11.5 million), compared with net loss of RMB137.8 million in the third quarter of 2020.

Adjusted net (loss)/income (Non-GAAP) 4

Adjusted net loss was RMB62.2 million (US$9.7 million) compared with adjusted net income of RMB7.3 million in the third quarter of 2020.

Cash and cash equivalents and term deposits

As of September 30, 2021, the Company had cash and cash equivalents and term deposits of RMB370.9 million (US$57.6 million), compared to RMB611.8 million as of December 31, 2020.

Conference Call

BlueCity’s management team will host an earnings conference call at 8:00 AM on Friday, November 26, 2021, U.S. Eastern Time (9:00 PM on November 26, 2021, Beijing/Hong Kong Time).

Please register in advance of the conference using the link provided below. Conference access information will be provided upon registration.

Participant Online Registrationhttp://apac.directeventreg.com/registration/event/3785318

A replay of the conference call may be accessed by phone at the following numbers until December 4, 2021. To access the replay, please reference the conference ID 3785318.

Phone Number
International +61 2 8199-0299
United States +1 (855) 452-5696
Hong Kong +852 800963117
Mainland China +86 4006322162
+86 8008700205

A live and archived webcast of the conference call will be available on the company’s investors relations website at https://ir.blue-city.com/.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 60 million registered users in about 170 countries and regions.

Use of Non-GAAP Financial Measures

The Company uses non-GAAP measures, such as Adjusted net (loss)/income, in evaluating its operating results and for financial and operational decision-making purposes. The Company defines Adjusted net (loss)/income as net (loss)/income before share-based compensation expenses, amortization related to intangible assets resulting from acquisitions, income tax related to intangible assets resulting from acquisitions, impairment of goodwill and intangible assets and changes in fair value of financial instruments. The Company believes that the non-GAAP financial measures help identify underlying financial and business trends relating to its results of operations that could otherwise be distorted by the effect of certain expenses that the Company includes in net loss. The Company believes that the non-GAAP financial measures provide useful information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.

Each of the non-GAAP financial measures should not be considered in isolation or construed as an alternative to its comparable GAAP measure or any other measure of performance or as an indicator of the Company’s operating performance. Investors are encouraged to review the Company’s most directly comparable GAAP measures in conjunction with the non-GAAP financial measures. The non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data. The Company encourages investors and others to review its financial information in its entirety and not rely on a single financial measure.

The Company mitigates these limitations by reconciling the non-GAAP financial measures to the most comparable U.S. GAAP performance measures, all of which should be considered when evaluating the Company’s performance.

For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Exchange Rate

This press release contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.4434 to US$1.00, the noon buying rate in effect on September 30, 2021 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred to could be converted into USD or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” and similar statements. Among other things, business outlook and quotations from management in this announcement, as well as BlueCity’s strategic and operational plans, contain forward-looking statements. BlueCity may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about BlueCity’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s ability to retain and increase the number of users, paying members and advertisers, and expand its product and service offerings; the Company’s future business development, financial condition and results of operations; the expected changes in the Company’s revenues, costs or expenditures; the Company’s expectation regarding the use of proceeds from its IPO; competition in the Company’s industry and its popularity within the LGBTQ population; and relevant government policies and regulations relating to the Company’s industry; and the development and impacts of COVID-19. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release and in the attachments is current as of the date of the press release, and the Company does not undertake any obligation to update such information, except as required under applicable law.

For more information, please contact:

In China:

BlueCity Holdings Limited
Investor Relations
Phone: +86 10-5876-9662
Email: ir@bluecity.com

The Blueshirt Group
Ms. Susie Wang
Phone: +86 138-1081-7475
Email: susie@blueshirtgroup.com

In the United States:

The Blueshirt Group
Ms. Julia Qian
Phone: +1 973-619-3227
Email: Julia@blueshirtgroup.com

BlueCity Holdings Limited
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
As of December 31, 2020 As of September 30, 2021
RMB RMB US$
ASSETS
Current assets:
Cash and cash equivalents 439,492,788 370,855,461 57,555,865
Term deposits 172,257,360
Accounts receivable, net 5,588,023 19,832,980 3,078,030
Inventories 6,853,202 4,111,343 638,070
Prepayments and other current assets 58,629,416 165,162,994 25,632,895
Total current assets 682,820,789 559,962,778 86,904,860
Non-current assets:
Investment securities 50,000
Property and equipment, net 11,445,548 13,092,247 2,031,885
Intangible assets, net 52,084,512 46,135,917 7,160,182
Goodwill 196,002,568 189,362,619 29,388,618
Other non-current assets 2,426,128 4,235,571 657,350
Total non-current assets 262,008,756 252,826,354 39,238,035
TOTAL ASSETS 944,829,545 812,789,132 126,142,895
LIABILITIES
Current liabilities:
Accounts payable 20,372,680 36,336,582 5,639,349
Deferred revenue 35,226,237 32,668,643 5,070,094
Income tax payable 2,122,765 2,111,679 327,727
Accrued expenses and other current liabilities 118,958,796 141,411,697 21,946,752
Total current liabilities 176,680,478 212,528,601 32,983,922
Non-current liabilities
Deferred income tax liabilities 10,954,883 9,598,327 1,489,637
Total non-current liabilities 10,954,883 9,598,327 1,489,637
Total liabilities 187,635,361 222,126,928 34,473,559
SHAREHOLDERS’ EQUITY:
Ordinary shares5 12,018 12,527 1,944
Additional paid-in capital 2,188,870,625 2,196,010,001 340,815,408
Accumulated other comprehensive loss (107,514,737 ) (120,260,691 ) (18,664,167 )
Accumulated deficit (1,324,173,722 ) (1,485,099,633 ) (230,483,849 )
Total shareholders’ equity 757,194,184 590,662,204 91,669,336
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY 944,829,545 812,789,132 126,142,895
BlueCity Holdings Limited
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
For the Three Months Ended September 30,
For the Nine Months Ended September 30,
2020 2021 2020 2021
RMB RMB US$ RMB RMB US$
Revenues 297,616,104 269,995,853 41,902,699 752,528,635 833,010,203 129,281,156
Cost and expenses:
Cost of revenues (201,577,758 ) (184,879,425 ) (28,692,837 ) (511,047,177 ) (562,115,247 ) (87,238,918 )
Selling and marketing expenses (58,027,853 ) (56,938,519 ) (8,836,720 ) (137,602,728 ) (191,194,941 ) (29,672,990 )
Technology and development expenses (50,289,302 ) (66,164,083 ) (10,268,505 ) (111,908,073 ) (165,911,074 ) (25,748,995 )
General and administrative expenses (132,425,888 ) (31,645,475 ) (4,911,301 ) (152,550,169 ) (72,291,415 ) (11,219,452 )
Impairment of goodwill and intangible assets (5,969,923 ) (926,518 ) (5,969,923 ) (926,518 )
Total cost and expenses (442,320,801 ) (345,597,425 ) (53,635,881 ) (913,108,147 ) (997,482,600 ) (154,806,873 )
Operating loss (144,704,697 ) (75,601,572 ) (11,733,182 ) (160,579,512 ) (164,472,397 ) (25,525,717 )
Change in fair value of financial instruments 4,863,256 4,857,986
Interest income, net 3,010,731 427,541 66,353 7,387,333 1,374,618 213,337
Loss before income taxes (136,830,710 ) (75,174,031 ) (11,666,829 ) (148,334,193 ) (163,097,779 ) (25,312,380 )
Income tax (expenses)/benefit (982,516 ) 1,343,562 208,518 (441,874 ) 2,171,868 337,069
Net loss (137,813,226 ) (73,830,469 ) (11,458,311 ) (148,776,067 ) (160,925,911 ) (24,975,311 )
Reversal of accretion and modification of Redeemable Convertible Preferred Shares to redemption value 244,080,678
Net (loss)/income available for distribution (137,813,226 ) (73,830,469 ) (11,458,311 ) 95,304,611 (160,925,911 ) (24,975,311 )
Net loss (137,813,226 ) (73,830,469 ) (11,458,311 ) (148,776,067 ) (160,925,911 ) (24,975,311 )
Other comprehensive loss
Unrealized loss on an available-for-sale investment, net of nil income taxes (4,179,811 ) (3,406,863 )
Foreign currency translation adjustment, net of nil income taxes (15,402,283 ) (2,080,567 ) (322,899 ) (35,304,971 ) (12,745,954 ) (1,978,141 )
Comprehensive loss (157,395,320 ) (75,911,036 ) (11,781,210 ) (187,487,901 ) (173,671,865 ) (26,953,452 )
BlueCity Holdings Limited
NOTES TO UNAUDITED FINANCIAL INFORMATION
For the Three Months Ended September 30, 
For the Nine Months Ended September 30,
2020 2021
2020 2021
RMB RMB US$ RMB RMB US$
Share-based compensation expenses included in:
—Cost of revenues 10,725,841 570,971 88,613 10,725,841 1,593,977 247,381
—Selling and marketing expenses 16,032,195 1,423,111 220,863 16,032,195 5,219,623 810,073
—Technology and development expenses 16,551,521 1,260,803 195,674 16,551,521 3,875,444 601,459
—General and administrative expenses 106,482,538 782,002 121,365 106,482,538 (3,604,056 ) (559,341 )
Total 149,792,095 4,036,887 626,515 149,792,095 7,084,988 1,099,572
Amortization related to intangible assets resulting from acquisitions included in:
—Cost of revenues 205,543 1,640,975 254,675 616,629 4,738,326 735,377
—Selling and marketing expenses 518,840 80,523 1,556,520 241,568
Total 205,543 2,159,815 335,198 616,629 6,294,846 976,945
Unaudited Reconciliations of GAAP and Non-GAAP Results
For the Three Months Ended September 30,
For the Nine Months Ended September 30,
2020 2021
2020 2021
RMB RMB US$ RMB RMB US$
Net loss (137,813,226 ) (73,830,469 ) (11,458,311 ) (148,776,067 ) (160,925,911 ) (24,975,311 )
Add:
Share-based compensation expenses 149,792,095 4,036,887 626,515 149,792,095 7,084,988 1,099,572
Amortization related to intangible assets resulting from acquisitions 205,543 2,159,815 335,198 616,629 6,294,846 976,945
Income tax related to intangible assets resulting from acquisitions (51,386 ) (539,954 ) (83,800 ) (154,157 ) (1,573,712 ) (244,236 )
Impairment of goodwill and intangible assets 5,969,923 926,518 5,969,923 926,518
Changes in fair value of financial instruments (4,863,256 ) (4,857,986 )
Adjusted net income/(loss) 7,269,770 (62,203,798 ) (9,653,880 ) (3,379,486 ) (143,149,866 ) (22,216,512 )

1 Adjusted Net (Loss)/Income, a non-GAAP financial measure, represents net (loss)/income excluding share-based compensation expenses, amortization related to intangible assets resulting from acquisitions, income tax related to intangible assets resulting from acquisitions, impairment of goodwill and intangible assets, and changes in fair value of financial instruments. For further information, please see “Use of Non-GAAP Financial Measures” and “Unaudited Reconciliations of GAAP and non-GAAP results” at the bottom of this release.
2 BlueCity’s apps include Blued and Finka. We count MAUs of Finka into our MAUs, starting from December 2020, without eliminating duplicates among our portfolio apps.
3 “Total paying users” is the total number of users who paid for virtual currency (which can be used to purchase and send virtual gifts in live streaming) and membership services. A user who makes payments for different services offered on the Company’s platform using the same registered account is counted as one paying user.
4 Adjusted net (loss)/income is a non-GAAP financial measure. For more information on non-GAAP financial measures, please see the section of “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.
5 As of September 30, 2021, there were 13,495,065 Class A Ordinary Shares and 5,114,840 Class B ordinary shares issued and outstanding.

MrHeer

BlueCity’s He Health launches Mr. Heer, a male consumer health brand

BEIJING, Nov. 5, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT) has announced that He Health, its health service platform for men, has officially launched Mr. Heer, a new consumer health brand dedicated entirely to male personal care and sexual health products.

Mr. Heer products include condoms, lubricant, and wet wipes presented in consumer-friendly, discreet packing. The products complement He Health’s service offering by providing users with vital items alongside online sexual health consultation and treatment, as well as HIV-related services.

BlueCity has launched Mr. Heer, a new consumer health brand dedicated entirely to male personal care and sexual health products

BlueCity has launched Mr. Heer, a new consumer health brand dedicated entirely to male personal care and sexual health products

“The reality is that some men have difficulty with or would prefer not to openly discuss private health issues. Moreover, not only is there a lack of quality, functional products aimed at male health in today’s consumer health market, but finding reliable options at a suitable price point can be challenging. With Mr. Heer, we seek to build a consumer health brand that can meet the requirements of modern men, by providing quality, discreet care that ensures peace of mind.” said Ma Baoli, founder, chairman, and CEO of BlueCity, a world-leading online LGBTQ platform.

“In the future, Mr. Heer will continue to leverage BlueCity’s resources to explore the multi-faceted needs of male users when it comes to their everyday health, sexual health, and personal skincare. In doing so, we seek to enhance our understanding of our users and offer them relevant, beneficial products, services, and experiences as part of our comprehensive focus on overall male health.”

In the Chinese market, the specific health needs of men have often been overlooked or insufficiently addressed, due to roadblocks such as insufficient privacy protection, limited channels for purchasing medication, and low awareness of sexual health.

Since its launch in March 2019, He Health has been committed to raising awareness of men’s health and HIV prevention among its millions of users in China. Its services have gradually expanded from sexually transmitted diseases (including HIV) to overall male well-being.

In April 2021, He Health obtained a license to establish a medical institution. It launched its online consultation services in July, with doctors from China’s leading hospitals available for consultations on the platform.

Since then, its health services have grown in scope, covering men’s health consultation, treatment and prescription, and guidance on issues such as erectile dysfunction, premature ejaculation, HIV testing and prevention, and more.

He Health also offers rapid HIV screening, post-exposure prophylaxis (“PrEP”), and post-exposure prophylaxis (“PEP”) services. Today, its PEP express delivery services are available in most of China’s largest cities.

According to a Frost and Sullivan report, China’s male health and healthcare market is expected to reach RMB 99.6 billion (USD 15.6 billion) by 2025. Meanwhile, China’s online health consultation, online prescription, and pharmacy sector is expected to reach RMB 523 billion (USD 81.8 billion) in the same year.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 60 million registered users in about 170 countries and regions. According to Frost and Sullivan 2020, it is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam by MAUs.

For more information, please contact BlueCity Holdings Limited at:
Vincent Tang: Tangyue@bluecity.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/bluecitys-he-health-launches-mr-heer-a-male-consumer-health-brand-301417483.html

SOURCE BlueCity Holdings Limited

bluecity

BlueCity Announces Changes to Board and Committee Compositions

BEIJING, Nov. 1, 2021 /PRNewswire/ — BlueCity Holdings Limited (“BlueCity” or the “Company”) (NASDAQ: BLCT), a world’s leading online LGBTQ platform, today announced the appointment of Mr. Guojie Shi as a new independent director to its board of directors (the “Board”) and a member of the Board’s compensation committee (the “Compensation Committee”), effective immediately. Ms. Rong (Ruby) Lu has recently resigned from her positions as an independent director, a member of the audit committee (the “Audit Committee”) and the chairperson of the Board’s Compensation Committee. Ms. Lu’s resignation is not a result from any disagreement with the Company.

After the changes, the Board will continue to consist of five members, four of whom are independent directors. The Audit Committee will consist of Mr. Shengwen Rong and Ms. Wenjie Wu, with Mr. Shengwen Rong as the chairperson. The Compensation Committee will consist of Mr. Guojie Shi, Mr. Baoli Ma and Mr. Weiru Chen, with Mr. Guojie Shi as the chairperson.

Mr. Baoli Ma, BlueCity’s Founder, Chairman and Chief Executive Officer, commented: “We appreciate the guidance, dedication, and tremendous contributions Ruby brought to the Company during her tenure on the Board, and it has been a pleasant journey working together. In the meantime, we are also very pleased to welcome Mr. Shi to BlueCity. His extensive experience and expertise in business management and planning for corporate governance will be valuable additions to the Board. We look forward to working closely with him and having his insight and guidance empower the Company as we enter an exciting new stage of growth.”

Mr. Guojie Shi has been a teaching assistant for several courses at Hupan University since 2020. Mr. Shi, a founding member of Taobao.com, had served as the head of its marketing and business development department, and worked in the organization department at Taobao.comKoubei.com, Alibaba Cloud, and Alibaba Group from 2004 to 2013. Prior to that, Mr. Shi served as a marketing manager at A. O. Smith (China) Water Heater Co., Ltd. from 2002 to 2004, a marketing manager at Shanghai Sanming Foodstuff Co., Ltd. from 2000 to 2002, and a brand manager at Ting Hsin International Group Tianjin Tingyi Food Co., Ltd (Shanghai branch) from 1998 to 2002. Mr. Shi received his bachelor’s degree in water conservancy and hydropower engineering from Sichuan University in 1998 and his postgraduate diploma in integrated marketing communications from the University of Hong Kong in 2002.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ community providing a comprehensive suite of services to foster connections and enhance the wellbeing of the LGBTQ community. The company fulfills both the daily and lifelong needs of its members through a wide range of targeted and tailored services, including social networking, livestreaming and health-related services. With commitment to providing high-quality user experience, ensuring privacy protection, and promoting community health and well-being, BlueCity has captured the hearts and minds of LGBTQ people across the globe. Available in 13 languages, BlueCity’s mobile app Blued has connected more than 60 million registered users in about 170 countries and regions. According to Frost and Sullivan 2020, it is the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam by MAUs.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” and similar statements. Among other things, business outlook and quotations from management in this announcement, as well as BlueCity’s strategic and operational plans, contain forward-looking statements. BlueCity may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about BlueCity’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. Further information regarding risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release and in the attachments is current as of the date of the press release, and the Company does not undertake any obligation to update such information, except as required under applicable law.

For more information, please contact:

In China:

BlueCity Holdings Limited
Investor Relations
Phone: +86 10-5876-9662
Email: ir@blued.com

The Blueshirt Group
Ms. Susie Wang
Phone: +86 138-1081-7475
Email: susie@blueshirtgroup.com

In the United States:

The Blueshirt Group
Ms. Julia Qian
Phone: +1 973-619-3227
Email: Julia@blueshirtgroup.com

View original content:https://www.prnewswire.com/news-releases/bluecity-announces-changes-to-board-and-committee-compositions-301412779.html

SOURCE BlueCity Holdings Limited

Caption_Blued_partners

BlueCity celebrates World Mental Health Day and calls for greater attention to LGBTQ+ well-being

BEIJING, Oct. 11, 2021 /PRNewswire/ — BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that provides a full suite of services to foster connections and enhance the well-being of the LGBTQ community, is calling on the world to recognize and support under-represented groups this World Mental Health Day with a feature video and various campaigns across the globe.

Held annually on October 10, World Mental Health Day was established in 1992 to shine the spotlight on mental health. It carries the theme of “Mental Health in an Unequal World” this year.

Blued partners with the Mexican actor Polo Morín on a video telling stories from under-represented groups within the LGBTQ+ community.

Partnering with the Mexican actor Polo Morín, Blued, BlueCity’s leading app connecting more than 60 million users worldwide, has released a touching video to raise the visibility of different sub-groups within the LGBTQ+ community.

In addition to these video stories, Blued has also donated to organizations dedicated to promoting the well-being of marginalized groups.

“I carry this experience in my heart and I want to raise my voice,” says Morin, who is openly gay. “Shining a light on diversity will help us connect with each other and create a real community, so that we never feel alone.”

In August, BlueCity launched its ongoing web series Queer Mind in collaboration with mental health professionals in China. The series sheds light on the major mental health issues facing the LGBTQ+ community, including depression, anxiety, angst around coming out, HIV and AIDS-phobia, and more.

To provide users with support and care during the pandemic, Blued launched the Stay at home with Blued initiative across Asia and Latin America, encouraging users to connect on Blued as they stayed at home. In doing so, it sought to ensure that members of the community felt united despite the distance.

BlueCity also joined hands with UNAIDS for Zero Discrimination Day this March, activating a series of awareness-building events aimed at ending inequality across societies in the Asia-Pacific region.

While homosexuality was officially declassified as a mental illness by the World Health Organization (WHO) in 1990, certain members of the LGBTQ+ community continue to face social stigma, structural inequality, and a lack of public support. This year’s World Mental Health Day theme also underlines the pressing need for the world to focus on health beyond the physical in a sustained way, as countries across the globe continue to combat the pandemic.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ platform providing a full suite of services to foster connections and enhance the wellbeing of the LGBTQ community through its portfolio of brands. BlueCity’s mobile app Blued enables users to conveniently and safely connect with each other, express themselves and access professional health-related services. Available in 13 languages, Blued connects users in about 170 countries and it is the largest online LGBTQ community in China, India, Korea, Thailand and Vietnam.

Media Contact:

Vincent Tang
+86 15801558325
Tangyue@blued.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/bluecity-celebrates-world-mental-health-day-and-calls-for-greater-attention-to-lgbtq-well-being-301396800.html

SOURCE BlueCity Holdings Limited

bluecity

Blued affirms commitment to privacy with TrustArc’s TRUSTe Enterprise Privacy Certification

BEIJING, Sept. 9, 2021 /PRNewswire/ — Blued, a world-leading online LGBTQ+ community platform connecting more than 60 million users across continents, has announced that the international edition of its app has received the TRUSTe Enterprise Privacy Certification from TrustArc, a leader in data privacy management and automation.

This certification demonstrates compliance with major global privacy frameworks, including Europe’s GDPR, Asia-Pacific’s APEC, and California’s CCPA, with Blued joining the ranks of world-leading clients such as AIG, BMW, IBM and Xiaomi.

“This certification is yet another demonstration of Blued’s unrelenting commitment to protecting user privacy,” says Leo Zhao, Chief Risk Officer of BlueCity, Blued’s parent company.

“When individuals engage and act online, they do so with the expectation that their data will be guarded and handled with care. Blued goes to great lengths to do so, and we believe that it is essential to show our community that Blued is a safe and private space.”

This certification follows a host of stringent measures on the part of Blued to protect user identity and privacy, including prohibiting screenshots and screen recordings during livestreams and video calls on the international edition. To prevent users from capturing screenshots or recordings, the iOS version of Blued produces a blank page after a screenshot is attempted, while the Android version prevents a screenshot from being taken altogether.

In addition to these protective measures, Blued’s “Private Album” feature ensures that faces do not appear in the album’s public thumbnails and that viewers can only access the album’s photos when given authorization by the owner. Meanwhile, photos that are sent in Blued disappear within seconds of being read, preventing users from capturing screenshots.

About BlueCity

BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ platform providing a full suite of services to foster connections and enhance the wellbeing of the LGBTQ community through its portfolio of brands. BlueCity’s mobile app Blued enables users to conveniently and safely connect with each other, express themselves and access professional health-related services. Available in 13 languages, Blued connects users in about 170 countries and it is the largest online LGBTQ community in China, India, Korea, Thailand and Vietnam. BlueCity’s portfolio of brands also includes Finka, a leading gay social networking app for a younger generation in China, and LESDO, a leading lesbian social networking app in China.

Media Contact:

Vincent Tang
+86 15801558325
Tangyue@blued.com

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SOURCE BlueCity Holdings Limited