An online platform for health and content
The company is more than a dating app or live streaming platform. The company’s vision to become the most reliable and celebrated service ecosystem for the global LGBTQ community is most apparent in its work to set up healthcare services for the underserved LGBTQ community, a group that is expected to reach 591 million by 2023, according to Frost & Sullivan data.
For example, in cooperation with the Center for Disease Control (CDC), government, academic and corporate partners throughout China, Danlan Public Interest, BlueCity’s public interest arm, has amassed a network comprising nearly 7,000 testing locations across the country, which users can search for on Blued.
Outside China, the company has offered HIV-prevention services widely in markets where Blued operates, including Brazil, India, Japan, Mexico, South Korea, the Philippines, Thailand, Vietnam, to facilitate testing, prevention and education in conjunction with local governments and health institutions.
During the ongoing COVID-19 pandemic, BlueCity has also partnered with NGOs and various institutions in markets across the globe to donate much-needed medical supplies and to conduct critical online COVID-19 training, leveraging our signature livestreaming feature.
In addition to non-profit initiatives, the company launched “He Health” in 2019, an online health platform dedicated to men’s health issues. It has promoted awareness of men’s health and HIV prevention to tens of millions of users in China, and its services have gradually expanded from sexually transmitted diseases to the field of men’s everyday wellbeing.