Connect Differences
Inspire Life
Connect Differences
Inspire Life

Our mission: To provide a comprehensive suite of services that foster connections and enhance the well-being of the global LGBTQ community

Founded in 2011, BlueCity Holdings Limited (Nasdaq: BLCT) has grown into a world-leading online LGBTQ platform that provides a comprehensive suite of services to foster connections and enhance the well-being of the global LGBTQ community through our platforms. BlueCity’s mobile app Blued enables users to conveniently and safely connect with each other, express themselves and access professional health-related services. Available in 13 languages, it has more than 60 million registered users worldwide and is the largest online LGBTQ community in China, India, Korea, Thailand and Vietnam according to Frost and Sullivan 2020.

To inspire each and every one to live to the utmost with love and courage

The portfolio of apps under BlueCity Holdings also includes Finka, a leading gay social networking app geared toward China’s Gen Z.

Our online health platform, He Health, has promoted awareness of HIV prevention and men’s health to millions of users in China, providing information and services from sexually transmitted diseases (STDs) including HIV, to men’s everyday wellbeing.

Leveraging our insight and broad connections with the LGBTQ community we have been committing to a wide variety of supports, services and initiatives related to the LGBTQ group primarily through Danlan Public Interest.

CONNECTION IN INNOVATIVE WAYS

More than a dating app
When we designed mobile app Blued for the LGBTQ community, we knew location-based services and swiping weren’t enough. Created by a blue ribbon panel of experts, the app was made to be engaging, with live streaming and voice chat rooms, meeting users’ needs for both interaction and privacy.

CONNECTION IN INNOVATIVE WAYS

CONNECTION IN INNOVATIVE WAYS

CONNECTION TO WELL-BEING SERVICES

A one-stop destination for LGBTQ well-being
Our platform is an ecosystem of health support – our users can have access to professional and reliable men’s health services, specifically HIV testing and prevention resources.

CONNECTION TO WELL-BEING SERVICES

CONNECTION TO WELL-BEING SERVICES

CONNECTION FOR OPPORTUNITIES

Even niches can be massive
Stemmed from China, the rising popularity and global expansion of Blued has not only inspired different generations of sexual minorities, but has also propelled the community to greater awareness and recognition – from the chat room to the board room – promoting inclusivity and diversity in every city and every corner of the world.

CONNECTION FOR OPPORTUNITIES

CONNECTION FOR OPPORTUNITIES

What’s New

BlueCity Group (Bilingual,-horizontal)

Blued pledges to strengthen online safety on World Consumer Rights Day

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BEIJING, March 15, 2022 -- Blued, a world-leading online LGBTQ+ community platform connecting over 70 million users across continents, is reiterating its commitment to ensuring the safety of…
Mr. Baoli Ma

BlueCity CEO Baoli Ma Named in the Debut Edition of the Gaingels 100

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BEIJING, March. 7, 2022 – Baoli Ma, the founder, chairman, and CEO of BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that provides a full suite of services aimed at fostering connection…

Get Flash(y) for the Holidays: Blued's New Seasonal Feature Bridges Online-Offline Social Gatherings

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BEIJING, Dec. 17, 2021 -- Blued, a world-leading one-stop mobile destination connecting more than 60 million LGBTQ people worldwide, is launching 'Flash', a new event-based feature that enables…